Selling on Etsy can be a great way to earn an income from your creative talents. And with so many different categories, shops and products to choose from, it’s never been easier to sell handmade goods.
However, this doesn’t mean that you will automatically rake in the cash. In fact, most sellers need to invest some time and effort in order to see their profits grow. Here are 10 ways you can skyrocket your Etsy sales.
- Use Etsy SEO For Better Etsy Search Ranking
- Write High Converting Product Description
- Take Eye-Catching Product Photos
- Develop New Products That Reaches New Customers
- Focus On Products That Don’t Convert Well
- Use Etsy Advertising For Fast Growth
- Create Branding That Customers Love
- Leverage Email Marketing For Long Term Customers
- Run A Sale The Right Way
Use Etsy SEO For Better Etsy Search Ranking
Having a high ranking on Etsy for the right keywords is essential for successful sales on Etsy. You can do this by optimizing your product titles, tags, and shop names for better visibility in Etsy search results.
For more information on how to optimize product listings for SEO then head on over to this blog.
Write High Converting Product Description
Your product description is the number one sales tool at your disposal. The benefits that customers get from your product and how they’ll use it should be front and center in your product description.
People are more likely to buy if they are presented with a problem, a solution, and an outcome.
So, in your product description, describe your product in a way that is relevant and useful to the customer so they see how your product will solve their problem.
Take Eye-Catching Product Photos
Selling products online does have its downfalls. One of those downfalls is that customers can’t feel and see the products in person. This leads to customers being skeptical about what they purchase.
There are many people who buy on Etsy based on the photos of the products.
If your product photos are blurry, dull and unappealing, then you will not be able to convert as many customers as you would like. Take high-quality photos that showcase your products in the best possible light.
However, it is understandable that you might not be a professional photographer and maybe you don’t have the correct equipment. It can be a very costly and timely process.
Instead of trying to become a professional photographer rather outsource someone to do it for you. If you head on over to fiver you will find young professionals that are exceptional at what they do and your will be surprised at how affordable it is.
Develop New Products That Reaches New Customers
Creating new products for your Etsy shop is a great way to reach new customers and increase sales in the process. This is because new customers will be attracted to your shop and will see what other products you offer.
In today’s day and age people move with online trends and unfortunately this has creeped into people’s buying habits too. If you don’t stay innovative and on trends you might see your sales declining faster than you would like.
Focus On Products That Don’t Convert Well
There will be certain products in your Etsy shop that just don’t convert well. While it’s tempting to focus your efforts on products that are flying off the shelves, you should really work on products that aren’t selling as well as they should. By improving these products, you’ll be able to reach new customers who would have otherwise passed on these products.
There will be a time when your most popular products will see a decline in sales and you need to be prepared for when that does happen. Put the effort to grow the slower moving products so that you never have a bad month.
Use Etsy Advertising For Fast Growth
Etsy advertising provides you with a number of different options for promoting your products. By investing in one of these options, you’ll be able to reach a new group of customers who otherwise would have never seen your products. Once they see your ads, they’ll be able to click through to your Etsy shop and buy whatever they want.
Etsy ad center is incredibly easy to use and takes little to no time. You are able to choose on how much you are willing to spend ranging from $1 onwards.
Using Etsy ads will increase your chances of customers seeing your products on the first page of the search bar.
Create Branding That Customers Love
When you are building your Etsy shop and preparing to sell your products, you should consider branding. Branding is a great way to connect with your customers and help them remember you.
Make sure you have a branding strategy in place that you can apply to all of your marketing efforts and across all social media platforms. This will help you to keep everything consistent and will help customers to recognize you much more easily.
Leverage Email Marketing For Long Term Customers
Etsy is a great platform to build a long-term relationship with your customers. Once you have built a relationship with them, they will be much more likely to purchase from you again in the future.
You can do this by giving away coupons, hosting fun competitions, and offering free product samples.
These are great ways to get your customers engaged with your brand and to build a relationship with them.
You should also consider offering an email marketing service for your customers. This way, you can keep in touch with your customers and let them know about any new products you have for sale.
Run A Sale The Right Way
Running a sale is a great way to quickly increase your sales. However, if you run the sale the wrong way, it may actually hurt your long-term sales.
Make sure you don’t run a sale on a product that doesn’t sell well. You should also be careful not to run too many sales as this will make customers less likely to buy from you in the future.
You should also consider running a sale when you have new products that you want to promote or when you want to drive more traffic to your Etsy shop. Running a sale is a great way to make more sales quickly, but you have to do it the right way to make sure it doesn’t hurt your long-term sales.
To skyrocket your Etsy sales, you need to use Etsy SEO for better search ranking, write high-converting product descriptions, take eye-catching product photos, develop new products that reach new customers, focus on products that doesn’t convert well, use Etsy advertising for fast growth, create branding that customers love, leverage email marketing for long term customers, run a sale the right way, and create products that customers love.
Keeping these things in mind will help you to market your products and reach a new group of customers who would have otherwise passed on your products. If you follow these steps, you will be able to increase your sales and be able to reach new customers.