It’s no secret that Etsy is growing exponentially in 2022 and is showing some very promising signs for the years to come.
Etsy currently have about 90 million customers that are signed up to their platform. It would only take 0.5% of this customer pool to make you a lot of money.
On the other hand, Etsy has roughly 5 million active sellers. With that being said you have a lot of competition trying to get that 0.5% to view your products.
So, to answer your question on how can I increase traffic on your Etsy store I will give you 5 simple ways that you can increase traffic on Etsy store.
Etsy Search Engines
Etsy search engines are arguably the most important factor when it comes to increase traffic on Etsy Store products. If you are unsure of what this means an Etsy search engine is basically designed to help customers find the products that they are looking for.
Unfortunately, you will not be the only Etsy seller selling (jewelry) for example.
As you can see that there are over 16 million jewelry products sold on Etsy.
If your products are currently placed on the 70th page then your traffic will be very low.
If a customer types jewelry into the search bar the question is how can you get your products to appear on the first few pages.
Search Engine Optimization (SEO)
If you want to rank higher in the search pages then you will need to become an expert in Etsy search engine optimization. You would need to become better at the following:
Etsy Product Tags: Etsy tags are found in the product listing sections. Basically, it is all the key words that you think your customer will type into the search bar when they are shopping on Etsy. The better your keywords match with what a customer searches the higher your chance of rising on the search pages.
Etsy Product Titles: An Etsy product title is basically the short description of your product. These are the first few words your customer will read when scrolling through the Etsy pages. The title is very important as it’s what captures the customers attention and will ultimately lead to them clicking on your product to investigate further.
Product descriptions: Product descriptions are the in-depth write ups for your products. These not only help close the sale but also play a role in your search engine optimization. You should integrate the words used in your tags in to your product write ups.
If you are feeling overwhelmed with the whole SEO concept then there is a solution. Higher a SEO expert to go through the products on your store and help you improve your SEO.
Fiver has many free lances that will help you to increase your traffic through SEO. These services are extremely cheap and one sale could literally pay for the service. It is worth it.
If you want to learn more about how to optimize Etsy listing for SEO then head on over to my blog post.
Social Media
It’s a common misconception that if you are on an online market place such as Etsy or Amazon then you don’t need to have social media accounts for advertising.
This may be true for some but if you are struggling to get organic traffic through Etsy search engines then you might need to consider bring eyes to your store from social media.
The most common social media platforms to use are Instagram and Facebook. Put together a strategy and get to work. Consistency is key.
I have found great success with Pinterest and Etsy. The reason being that the Etsy a very large portion of Etsy sellers and buyers are women. Pinterest is also used majority by women.
Once again if you are no social media expert and or don’t have the time to run social media pages then you should consider heading over to fiver and hiring someone to set it all up for you.
As you can see prices range anywhere from $50 to $200. This is very affordable and convenient.
Etsy Marketing Campaigns
Etsy have their own marketing campaigns that you are able to use which are effective in driving traffic to your store. Etsy have made this very easy to understand and implement.
Etsy Ads: With Etsy ads all you need to do is type in how many dollars you want to advertise for each day and then they will push your products up to the advertisement bar in the search engine.
Sales and discounts: This are a very useful tool by Etsy as its all automated. You just need to follow their steps and create your campaign and Etsy takes control after that. You can run a sale on your store, create promo codes, Email abandoned baskets, send your customers an offer to come back to your store and you can offer customers that have favorited your product a discount if they purchase.
Captivating Content and Store Front
With the nature of the competition on Etsy you need to try stand out. One of the most effective ways to stand out is to have captivating content in the form of photos and videos.
If your product photos stand out when a customer is scrolling though Etsy then you have a higher chance of them clicking on your product and investigating further.
Additionally, you need to dress up your store front. Creating informative banners and shop icons can help make a difference in whether a customer decides to stay on your store or not.
Again, if you are not good at editing photos or taking product photos then head on over to fiver and get an expert in the field to do it for you.
There are some incredibly talent people that can make a real difference for a very cheap price.Click this link to find budget friendly talent to help you.
Purchase Etsy traffic and Likes on Fiverr
This step is slightly controversial however, I have found some success doing this and I’ll explain why.
When you add a listening onto Etsy and it gets some sort of positive reaction in the form of views likes and purchases then Etsy algorithm will push your product higher up in the search bar because customers are enjoying it.
This is a great hack I am giving you for free. So how do I purchase views and likes for my Etsy store?
Yes, you guessed right, go onto fiver and type in Etsy traffic and favorites.
I can recommendseller, almost anytime I have used his service I have received some sales and my product ranks higher. All you need to do is send him the links to your products and watch the magic happen.
Finishing words
In closing, to increase traffic on your Etsy store you need to improve on all the above-mentioned methods on increasing traffic to your store.
You cannot improve on one factor as everything interlinks together. It not embarrassing to seek out for help and its actually incredibly beneficial to higher people that have been doing this for longer than you have.
Using the services on five will give you more time to focus on other aspects of your business such as product quality and customer service.
I wish you luck on your quest to gain more eyes on your store.
